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GPCA to launch new visual identity at 10th Annual Forum

Dubai, United Arab Emirates; November 17, 2015: The Gulf Petrochemicals and Chemicals Association (GPCA), the voice of the industry in the region, is set to unveil its new visual identity at the 10th Annual Forum on 18 November 2015.

“Our new logo represents the chemical industry in the Arabian Gulf, which is evolving in a scientific, transparent, innovative and unified way, making this sector very dynamic,” said Dr. Abdulwahab Al-Sadoun, Secretary General, GPCA. “The launch of a new visual identity during the important anniversary of our Annual GPCA Forum, one of the leading conferences for the global chemical industry, reflects the growth and transformation of our association, and celebrates GPCA’s success in connecting our members through our activities and strategic pillars: advocacy, networking and thought leadership.”

The GPCA’s new visual identity, designed by Dubai- based brand management agency The Message House, is based around the concept of the reaction of chemicals with each other. The design, made up of four equal ‘drops’, uses the ‘P’ of GPCA to create a chemical test tube, within which a variety of molecules represent the collective nature of GPCA. The color palette selected for the new identity includes colors that represent three individual elements: the Arabian Gulf, the sky and desert dunes.

The organization’s core values—advocacy, networking and thought leadership focused on the growth and prosperity of the petrochemical and chemical industry in the Arabian Gulf—are also represented with three dots above the ‘P’.

“GPCA owes its existence and success to the cooperation and collaboration of its membership, which in turn is driven by the fact that in the complex world of chemicals, no single company can excel in every area,” said Femke Baudoin, Marketing and Communications Manager, GPCA. “The new visual identity is a strong reminder of the distinctive components that makes up this organization, making it a tool for storytelling for people who are both familiar and unfamiliar with the GPCA.”

The GPCA has grown from 60 member companies in 2006, to representing the interests of more than 249 organizations from the chemical industry. Presently, GPCA members account for more than 95% of the chemical output in the Arabian Gulf.

For a closer look into the conceptualization of GPCA’s new identity, please visit https://youtu.be/ssEctjS2q6E

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