Adapting to a new reality: Embracing the digital world of sales and marketing

COVID-19 established a new normal for interacting with customers – and disrupted many of the traditional go-to-market channels such as physical visits by sales reps, key account managers, etc. So “build back better” is a focal point going forward. This requires maintaining the “goodness” demonstrated during COVID-19, re-establishing pre-COVID-19 good practices, but also by addressing weaknesses in the customer interaction.

This webinar will highlight the shift in digital interactions in customers, the effectiveness of new business models with a focus on sales and marketing, how leaders can convert this adversity into a leading opportunity and key steps to prepare for recovery and the new normal.

Eduardo Neto

Managing Director – Energy Lead Middle East


Dr. Bernd Elser

Managing Director – Global Chemicals Lead


Matt Strawn

Managing Director – Digital Transformation


Paul Bjacek

Resources Research Lead


The Future of Work: Covid-19’s impact and beyond in the chemical industry

Many sectors have been influenced by COVID-19 and the GCC petrochemical industry has not been spared. The industry has seen demand for certain products drop and cost containment measures have become top priority for management teams, including assessments of people costs.

However, while crises force companies to shift their focus towards more tactical topics and short-term impact, they also tend to accelerate change, particularly in terms of the adaptation of technology.  At the same time, people are uncertain and in addition, this particular crisis has had a severe impact on the way lots of us go about our day-to-day work.

This sets the scene for well-managed companies with mature HR practices to use the current downturn as an opportunity to positively impact their employees’ engagement, as well as prepare themselves for the Future of Work.

In this webinar, Mercer and Oliver Wyman will discuss the short-term implications of COVID-19 but concentrate on how companies can pivot towards a more strategic, future focused view by re-organizing their HR activities and priorities.

Nadim Haddad


Oliver Wyman, Dubai

Rob Thissen


Mercer, Dubai

Kursat Tayfur


Mercer, Dubai

Strategy and sustainability through the ESG framework

Investors, governments, consumers, employees, and other stakeholders are paying increasing attention to environmental, social, and governance (ESG) issues. Over $30 trillion is managed through ESG investing strategies, and there is ample evidence that the value-at-stake from ESG in terms of revenue growth, cost reductions, employee productivity, “win-win” policy outcomes, and balance sheet resilience is substantial. The petrochemicals industry is at the centre of many ESG trends. Far-sighted leaders embed ESG and sustainability into their overall strategy, unlocking competitive advantage and value as a result.

Richard Verity


McKinsey & Company

Matt Stone


McKinsey & Company

Jane Valls

Executive Director

GCC Board Directors Institute

Masterclass – Chemical Recycling: A novel opportunity for the GCC plastics industry

12PM GST | 10AM CEST | 13:30PM IST | 4PM SGT

Plastics play an integral part in our everyday life. While delivering its several benefits, it is imperative that we realize that it has a significant place in the economy. According to a recent study by GPCA, it is seen that the current recycling rate in the UAE is almost 7%. The opportunities for higher investments in recycling are immense not only from an environmental perspective but also from a job creation and value retention view. As the global plastics demand is expected to triple by 2050, the industry is making strides towards a circular model which offers both rich in economic and environmental value.

To aid this movement, several brand owners are making considerable efforts to increase its use of recycled content to 25% and recyclable plastic packaging to 100% by 2025. Although this is a tremendous opportunity, mechanical recycling comes with its own set of challenges to help the industry achieve these commitments. Transformational technologies also known as chemical recycling which includes methods such as purification, depolymerization or even converts plastics waste into new and useful materials, could help seize the opportunity.

The webinar will shed light on the current status of chemical recycling globally, successful pilot projects and technologies adopted as well as examine its economic feasibility and the value it can bring to the GCC plastics industry. It will further delve into an engaging conversation with global leaders from the plastics value chain to share updates on solutions and opportunities poised by these innovative set of technologies.

Dr. Mark Morgan

Renewables and Specialty Chemicals

IHS Markit

Dr. Norbert Niessner

Director Global R&D/IP

INEOS Styrolution

Dr. Udo Huenger

Vice President – Middle East


John Payne

Group Category Purchasing Director

Berry Global

Impact of COVID-19 on the petrochemicals industry

12PM GST | 10AM CEST | 13:30PM IST | 4PM SGT

COVID-19 is, first and foremost, a global humanitarian challenge.

Thousands of health professionals are heroically battling the virus, putting their own lives at risk. Governments and industry are working together to understand and address the challenge, support victims and their families and communities, and search for treatments and a vaccine.

The pandemic has had a direct and indirect effect on all businesses including the petrochemicals industry. Near-term demand impact is highly differentiated across sectors, with accelerating demand in packaging, but overall down and down sharply in automotive. Impact on supply due to COVID-19 has generally been limited, but the impact on demand is being reflected in utilization rates. More broadly, it is also shaping and potentially accelerating some structural changes globally e.g. use of digital and advanced analytics tools, shift in global supply chains, etc.

This webinar will provide an overview of the impact of COVID-19 on petrochemicals, including a medium term outlook on utilization rates, change in industry value pool, and long term implications of the crisis on the players.

Theo Jan Simons


McKinsey & Company, Cologne

Divy Malik

Associate Partner

McKinsey & Company, Cologne

Ruchin Jain

Associate Partner

McKinsey & Company, Dubai

Elan Habib

Head of Thought Leadership & Strategic Research


COVID-19’s impact on chemical supply chains: How to emerge stronger


COVID-19 has created an unprecedented impact on supply chains across the world.  The Chemicals supply chain is no different and has been deeply impacted, both by the supply shock (challenge in availing materials and services at the right time, and fair cost), and the demand shock (reduced need for end-products).   The first reaction in any crisis is to secure supplies.  However, companies that emerge stronger, move beyond supply security and deploy multiple levers to drive value.  These levers range from aggressive cost reduction, deeper supplier collaboration, structural de-risking of the supply chain, digitizing operations, to vertical integration.  In many ways, this is an ideal opportunity for procurement and supply chain leaders to greatly enhance their value-addition to their firms.  Watch our webinar for more insights on how to deal effectively with the COVID-19 situation and emerge stronger from it.

Arun Bruce

Managing Director and Partner

Boston Consulting Group BCG

Marcin Jedrzejewski

Managing Director and Partner

Boston Consulting Group BCG

Benjamin Wahl


Boston Consulting Group BCG

Mayank Saxena

Project Leader

Boston Consulting Group BCG

Trade-related developments and measures affecting chemicals in the context of the COVID-19 crisis

13 May 2020


To address the consequences of the COVID-19 pandemic, governments have adopted a number of exceptional trade and trade-related measures.  While most of these measures concern medical supplies and food, other measures have a broader scope and impact trade in chemicals.  The webinar will start with a brief introduction of trade forecasts according to WTO economists.  It will then present the most common forms of trade-related measures adopted by governments in recent weeks; recall the obligations of governments under WTO rules; and, describe some of the means available to the industry to oppose trade-restrictive measures.   This interactive webinar will also highlight the important role GPCA can play as a trade association in countering these measures.


Charles Julien


White & Case LLP